Virgin Radio
Agency: Thinkfarm
Brand Identity & Frequency Stacks
The Virgin Radio identity was originally designed over 10 years ago. A new addition was required for 'The Music We All Love' campaign including the frequency stacks brought up-to-date, in-line with the campaign and the introduction of digital radio.
Brand Guidelines
An extensive 60-page brand guidelines to ensure that Virgin Radio presents a consistent image and set of messages to its markets, regardless of who is producing the communications pieces.
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The Music We All Love Outdoor Advertising
Outdoor advertising 48-sheet posters to promote Virgin Radio to consumers.
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Live 8
Virgin Radio ad for the Live 8 charity event programme.
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Breakfast Show Outdoor Advertising
Outdoor advertising 96-sheet posters to promote the Chrisitan O'Connell breakfast show to consumers.
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Breakfast Show National Press Advertising
Various press ads to promote the Chrisitan O'Connell breakfast show.
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Sales Brochure
To unpack the power of Virgin Radio’s positioning to advertisers, a brochure was produced explaining ‘The music we all love’ campaign. It describes the core values of the station.
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Brand Identity
Virgin Radio Xtreme, a new digital radio station. An identitiy was created to reflect its music policy, aimed at playing new rock for a youth audience. Additional sales material was also created including style guidelines, email templates and powerpoint presentations.
Teenage Cancer Trust
Virgin Radio ad for the Teenage Cancer Trust programme at the Royal Albert Hall.
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V Festival Branding
Creating Virgin Radio on-site branding for the V Festival for the past 4 years.
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Isle of Wight Festival Branding
Creating Virgin Radio on-site branding for the Isle of Wight Festival for the past 4 years.
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Virgin Radio Classic Rock Vehicle Branding
Moving posters – trucks have been branded that move around London and are often strategically placed outside events to attract news audiences.
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Breakfast Show Gift Sets
Designs for Christian O'Connell's Breakfast Show gift sets.
Stationery & Marketing Material
Day to day communications in support of ‘The Music We All Love’ campaign.
HIRE ME. FREELANCE, SHORT-TERM, PERMANENT.
