The O2
Agency: Thinkfarm
Cityscape Photoshop Retouch
The O2 is the world's number one entertainment destination. Its entertainment district includes an indoor arena, a music club, a cinema, an exhibition space, piazzas, bars and restaurants.
Having worked at the start of 'The O2' project, developing core imagery, brochures, websites, 48-sheets, national press ads and exhibition material for trade and public audiences. The 'cityscape' image required a detailed level of photoshop retouching.
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Greenwich Peninsula Leisure & Entertainment Quarter Proposal
A 36 page proposal outlining to Greenwich Council and the Mayor of London the plans for the Greenwich Peninsula and Entertainment Quarter.
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PowerPoint Presentations
A series of PowerPoint presentations for the Founding Partners of The O2.
Entrance Walkway Outdoor Advertising
A series of ten 48-sheet posters that reveal a time-line of music history as you walk from Greenwich underground station into The O2.
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Intimacy Advertising
This trade ad needed to convey the intimacy The O2 could offer to a wider range of artists by masking off the upper tier with the new tailor made draping system offering a capacity from 5,000.
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WOW - What a Year Photobook
This 210 page limited edition book was comissioned especially for The O2 staff and partners to unpack the first year at the world’s most popular music venue.
The design hangs from a single thread of copy that runs throughout the book changing colour from cover-to-cover illustrating the diversity The O2 has to offer.
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Marketing Suite
The marketing suite situated in AEG's head office in Canary Wharf featured large wall mounted graphics and a walkable floor map detailing the accessibility of The O2.
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The O2 Photoshop Retouch
This is the first image of The O2 that was used on all original marketing material before being superceeded by the 'cityscape' image. The image involved heavy photoshop retouching to adapt the original photo to as you see now.
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Inside The O2 Photoshop Retouch
With the grand opening of The O2 only weeks away it was essential to launch a marketing campaign to show the public what awaited them. An on-site photoshoot was arranged and heavy photoshop manipulation helped achieve the final results.
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Marketing CD
Day to day communications in support of The O2.
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HIRE ME. FREELANCE, SHORT-TERM, PERMANENT.
